When strava tells you something about branding

They say if it’s not on Strava, it didn’t really happen. So yes — I post there. Mostly cycling, sometimes a run.

Every time, I give the activity a title. Always a song lyric. Been doing it for over two years now. Rock anthems, bumper car bangers, Beyoncé or Mozart. Sometimes it’s a line stuck in my head, sometimes it comes mid-ride.

Why? No idea. It started as a gimmick. No strategy. No deeper meaning. Just a fun little habit. After a year, it became a thing.

And then, two years in, someone says:“You always do that, don’t you — the song titles?”
If kudos existed in real life, that would be one.

The comment stuck.

Because it says something about brands. That recognition isn’t built by shouting — but by showing up, again and again. That rhythm matters. That small things, done long enough, become signature. That a good idea isn’t just what stands out — it’s what holds up over time.

It wasn’t a strategy. But maybe, just maybe, it was a great idea.

Keep it rolling.