
The big breakthroughs come from bold ideas

Google Shifts the Search Paradigm
When Google changes how it presents information, it doesn’t just tweak UX. It redefines how billions of people experience the web.

There’s only so much a nudge can do
That’s the thing about nudging. It’s not that it doesn’t work — it absolutely does. Just not forever.

There is no shortcut to great work
Those who use AI solely to work faster or cheaper are thinking too small.

The map is wrong. But we use it anyway.
The world looks different, depending on where you place yourself.

When strava tells you something about branding
Sometimes a gimmick becomes a strategy. Or something similar.