Understanding People in the Age of AI
A keynote on empathy, decision-making, and communication in algorithmic times
Technology is evolving. But do you still understand your customer, your colleague, your audience? This keynote by Jan Seurinck offers a sharp, refreshing take on human behaviour and meaning in the age of AI.
What you’ll walk away with
This keynote blends behavioural psychology, marketing insights and cultural critique.
You’ll learn:
– Why people don’t behave like systems
– How algorithms amplify or flatten behaviour
– What AI can never replace in human connection
– How to use empathy as a strategic asset
No tech jargon. No dystopian fear-mongering. Just real insights that shift how you see your work.
Why this keynote matters now
We rely on dashboards. On data. On smart systems that tell us what people want. But in the process, we risk losing sight of what truly moves them. Why don’t people always act rationally? Why do perfectly designed journeys still get abandoned halfway? And what role does empathy play when AI takes over the interface?
About the speaker
Jan Seurinck is a communication strategist, brand thinker, and sharp observer of our digital world. He worked for clients such as SPA, Telenet, Levis, Econopolis, KU Leuven, Baloise and others. He brings a unique mix of creative thinking and behavioural insight.
Practical info
Duration: approx. 60 minutes (customisable)
Format: on-site or online
This keynote is available in both English and Dutch.
QUEstions? Ideas? Feedback?
Feel free to use the form or e-mail jan@wit.agency for more information.